29 Jun '12, 2pm

One-Word Queries Up 19 Percent In Last Year, Hitwise Says

One-Word Queries Up 19 Percent In Last Year, Hitwise Says

One-Word Queries Up 19 Percent In Last Year, Hitwise Says Matt McGee | June 29, 2012 | 1 Comment It looks like searcher behavior is changing. The folks at Experian Hitwise said yesterday that one-word search queries are up 19 percent since last year . Here’s the chart: I always like to point out that this isn’t exactly a measurement of all search queries — as you can see in the headline of that graphic, it’s a measurement of searches that produced clicks. In other words, a search like “weather in los angeles” may not produce a click because Google, Bing and Yahoo all show the weather forecast right on the search results page — the searcher doesn’t need to click. (Heck, Bing shows the weather right in the search box itself, before the search button is clicked.) Nonetheless, “Why?” is the obvious question. Why are one-word searches on the rise, while all other word-length se...

Full article: http://www.smallbusinesssem.com/one-word-queries-up-19-pe...

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