29 Jun '12, 1pm

9 Questions to Shape and Future-Proof Your Link Building Strategy

If you’ve been continually relying on outdated link building practices, maybe due to an “if it ain’t broken” attitude or a legacy practice that’s just always been in place, you may now be forced to reappraise your approach to this crucial aspect of search engine marketing. Google in particular is getting much better at detecting manipulated links. Search engines want sites to earn their links. That means doing good quality link building in a post-Penguin world. Some may say that there’s little role for link builders or that link building must evolve to content marketing or inbound marketing. I’d say that’s true if, as an agency or organization, you relied upon manipulated link tactics in the past. Making a transition to an earned link strategy involves a change in mindset, budget allocation, sometimes organizational structure, and often the hiring of a good quality SEO age...

Full article: http://searchenginewatch.com/article/2188040/9-Questions-...

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