29 Jun '12, 9am

Undoing SEO Damage Caused by Global Reputation Management Disasters

Undoing SEO Damage Caused by Global Reputation Management Disasters

We've all heard of mistranslations in advertising messages. We've even seen or read about companies who make major brand mistakes when proper “localization” is ignored. For example, Nissan’s “Moco” which was launched in Latin American markets failed to take off because nobody really wanted to drive a “booger” car around ("booger" is the translated slang word for “Moco”). However, thanks to the widespread global adoption of social networks, something that is funny, crass, or insulting can instantly go viral, destroying key brand SEO ranking with massive social chatter. Starbucks in Ireland is another example. Earlier this month, the @StarbucksIE account sent a tweet to their followers in Ireland asking them to show how proud they are to be British. If only the author of Starbucks' tweet knew that Irish people aren't British and how incredibly insulted someone from Ireland f...

Full article: http://searchenginewatch.com/article/2188035/Undoing-SEO-...

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