29 Jun '12, 7am

Innovative Retargeting Tactics

Too often advertisers only retarget users who reach their homepage or fall off during the conversion process. But what about all of the other potential customers that are visiting your blog, looking for information about your industry or simply interacting with your social media profiles? The following uses of retargeting don't necessarily fall under "traditional" retargeting. However, these tactics will allow you to target potential customers based on their interactions with your content, social media profiles, or even other relevant websites. You can place a retargeting pixel in some interesting places. Here are a few innovative retargeting ideas. Social Media Retargeting Think about how many people visit your blog each day. What about all of those Facebook fans you have that visit your page and comment on your latest status update? Are they not potential candidates to b...

Full article: http://searchenginewatch.com/article/2188029/Innovative-R...

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