29 Jun '12, 5am

Bing Launches Way to “Disavow” Links, But Why?

This tool simply allows webmasters a way to alert us – a signal if you will – to the fact they don’t support a particular link (or group of links) pointing to their site. Whether from negative seo, an old paid link effort they’d like to distance themselves from, or whatever, the tools allows them to tell us how they see the link, essentially. There will always be instances when a webmaster sees something related to their website before we’ve been around to crawl them and see the bigger picture around them. This could act as a heads up, and if we are seeing a “spike” in disavows for a particular URL or domain it could raise a flag we’d want to investigate. Ultimately, though, it helps us understand the webmaster’s intent. If they disavow links we already see as undesirable or spammy, then we (Bing) and the webmaster are on the same page.

Full article: http://searchengineland.com/bing-launches-way-to-disavow-...

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