28 Jun '12, 8pm

Channel Discovery and Design for Brands: The YouTube Advertiser Playbook - Part 5

Channel Discovery and Design for Brands: The YouTube Advertiser Playbook - Part 5

The Advertiser Playbook isn't much different from the Creator Playbook as it gets into this section, but for brands, it might be more important to have a nice channel layout that attracts the eye. For those of you who'd like to take a look back at the Creator Playbook's thoughts on channels, here is our coverage of it . It's up for some debate as to how important your channel is, though. I think brands can benefit from a well-designed channel, but under the current format it's a bit of a mess. Channels are great to house all your videos as your own with your branding, but YouTube tries everything to get a user

Full article: http://www.reelseo.com/channel-discovery-design-brands-yo...

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