28 Jun '12, 8pm

Google Cars: New Sponsored Results Not Yet Generating Many Car Leads

Google Cars: New Sponsored Results Not Yet Generating Many Car Leads

In the San Francisco Bay area, where I live, Google has quietly launched what is being referred to as Google Cars – a new addition to Google’s comparison ads (those “Sponsored” ads appearing between the PPC ads and organic results). The Google Cars program is designed just like their previously launched Google Advisor site . Google Cars is a lead generation business, exclusively listing new cars. To see Google Cars, you’ll need to change your ZIP code to 94301, and do a Google search for "Palo Alto Toyota". Google shows its Sponsored ad block featuring four different cars, with links to check them out. When you click on the first listing, the Toyota Camry, you will be taken to a page that lets you filter in all sorts of ways: by make, model, trim, year, engine, transmission, seats, body, exterior and interior colors, and more. Just as Google has a link to “Why these ads? ”...

Full article: http://searchenginewatch.com/article/2188016/Google-Cars-...

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