8 Blog Commenting Best Practice Tips
Some blog owners will let you get away with the company name as the comments author, but its better to err on the side of caution and just use a real persons name to begin with. When choosing who will be the author of your blog comments, make sure its someone that will probably be with the company for a long time. Blog commenting builds the authority of the author while simultaneously enhancing your sites link portfolio. The person who is the face behind your company's blog comments might be able leverage their personal brand and authority for a different company later on. You'll still have the links, but you wont have the name recognition that employee earned.