27 Jun '12, 11am

The 'Hoarding' Template: A Perfect Model for Your AdWords Campaign

Imagine the pitch for the TV series “Hoarding: Buried Alive”: “OK, I’ve got a surefire winner: A reality show about people with too much stuff who can’t get rid of it.” I admit, I wouldn’t have predicted its popularity. But of course, the show isn’t really about clutter. Like other shows in the “rehabilitation” genre, “Hoarding” is about transformation. From despair to redemption. From dirty to pure. From helpless to empowered. It’s a modern spin on the hero’s journey, and it may be a perfect model for your AdWords campaign. If your prospects are searching because they have a problem that they’ve so far been unable to solve, you can structure your ads and landing pages based on the Hoarding template. The Ad as Teaser "Hoarding" advertises upcoming episodes with stories. And stories are all about conflict. No conflict, no story. Some examples: “Tonight, you'll meet Maggie w...

Full article: http://searchenginewatch.com/article/2187315/The-Hoarding...

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