19 May '15, 10am

Which Copy is Best For Your Home Page? by @shanejones15

Which Copy is Best For Your Home Page? by @shanejones15

Facebook Twitter Google Linkedin Pinterest To convert, a home page needs to give its audience information. The more information they accept, the more likely they are to consider signing up, subscribing, or downloading. But if it’s not engaging and perfectly targeted, they’ll give up and fail to read anything. Is shorter copy better ? Concise copy is a must, but that doesn’t mean it should be short. In fact, the opposite is often true. Here’s the case for long copy on a home page, and how to figure out the length that works best for you. Google Likes Long Copy In 2012, the top ten Google page results for any keyword had over 2,000 words of content each. Algorithm tweaks since have only confirmed that in-depth content is ranked higher. Google’s famed algorithm is designed to offer the search results that users want. In its efforts to improve, priority has shifted from mere s...

Full article: http://www.searchenginejournal.com/copy-best-home-page/13...

Comments

  1. 22 May '15, 7am

    I used to worry about length too. But experience has taught me to keep my copy detailed without being verbose.

    Awesome stuff, Neil! Thanks for always giving us real value.

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