How Internal Data Can Cause External Damage

The mantra, "check the statistics before you act" is repeated ad nauseam by SEM professionals, but what statistics are they talking about? They could mean Google Analytics, Google Keyword Tools, your company’s internal statistics, or secondary research. Using just one statistic to make business decisions is like driving a car with only one eye open. Your entire perception of the situation will be skewed because you are only getting a portion of the available information. In order to make prudent, data-driven decisions for your company, you will need to utilize both your own internal data as well as actionable, external statistics. When a company only uses a single stream of data to make decisions they can lose millions in unrealized revenue and allow other companies to profit from their mistakes. Dead Loop Analysis Here’s an example of precisely what I am talking about. Re...

Full article: http://searchenginewatch.com/article/2186669/How-Internal...

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@GaellePeriat » 27 Jun '12, 6pm
"check the statistics before you act" on [link] via @BardessGroup
@RossDunn » 27 Jun '12, 2am
Some great analytics insight here "How Internal Data Can Cause External Damage" [link]
@rizkisuluhadi » 27 Jun '12, 2am
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@SEOQuakeTeam » 26 Jun '12, 6pm
Utilizing data from external sources is essential in making effective marketing decisions...click to find out why! [link]
@TechTweet777 » 26 Jun '12, 2pm
How Internal Data Can Cause External Damage: Look at this ad for a laptop battery that Best Buy offered through ... [link]
@SEWppc » 25 Jun '12, 10pm
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Statistical analysis requires a proper context: How Internal Data Can Cause External Damage by @tersuren [link] via @sewatch
@celivingston » 25 Jun '12, 7pm
Interesting example RE: why you should use multiple data sources-->How Internal Data Can Cause External Damage - [link]
@Gifts_Roll_Up » 25 Jun '12, 7pm
How Internal Data Can Cause External Damage: A company that only uses a single stream of data to make decisions ... [link]
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Both eyes open. #measure external and internal data #actionableinsights [link]
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Great article by by @tersuren! How Internal Data Can Cause External Damage [link] via @sewatch
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How Internal Data Can Cause External Damage: The largest section of the chart is occupied by repair and warranty... [link]
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