25 Jun '12, 12am

How #Google May Identify Implicitly Local Queries

When you perform some searches, Google might include Maps results within the web search results for those queries, or it might include some local results that change when you change your location in Google. Those queries are ones that don’t include geographic information within them, yet Google somehow decides that there’s some geographic relevance to the terms being searched for. Some query terms likely have no geographic relevance to them, such as a query like [linux], which pretty much has a meaning unrelated to any specific location. Other queries may evidence an intent to find a location near a searcher, such as [restaurant]. A patent granted to Google this past week describes an approach that Google may be using to assign an implicit local relevance to a query term or phrase when that query doesn’t contain any explicit references to a location. A friend asked a few m...

Full article: http://www.seobythesea.com/2012/06/how-google-may-identif...

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How Google May Identify Implicitly Local Queries

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