24 Jun '12, 9am

Another good find by @Jessclicka: Why you need to know SEO basics, even if you outsource #SEO #Search #Google #Online

When you outsource SEO, you don’t outsource responsibility and accountability for getting the job done and driving more traffic. Even though you may outsource SEO completely, you really should invest the time understand SEO basics to best manage your SEO firm, your strategy and provide greater value to your SEO program. Relying entirely on an agency is not an adequate strategy, for a variety of reasons. When it comes to SEO, each site is different. Certain optimization techniques that might be ideal for one site might be entirely inappropriate for another site. As the in-house point of contact with an agency, you need to have a working knowledge of SEO so that you can bring these points up during meetings. This knowledge will also be extremely valuable if you decide to change agencies. Your SEO agency won’t be available in every meeting, and may not be there to answer the ...

Full article: http://searchengineland.com/why-you-need-to-know-seo-basi...

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