23 Jun '12, 8am

How to Identify a Link Profile Susceptible to Google Penguin #SEO

Just as we were getting comfortable with the Panda algorithm updates , Google introduced another game changer in Penguin on April 24th and refreshed it on May 25th in order to crack down on sites that use unethical on- and off-page SEO tactics . As a result, some sites lost a significant amount of their Google organic traffic overnight. The impacted sites I am helping recover all had one thing in common: an unnatural link profile with a majority of their links coming from low quality sites along with overly optimized anchor text. This article will explain how site owners can diagnose whether they were hit by Penguin themselves and how to detect whether it was off-page factors that caused it. Identifying a Hit from Penguin First, open your analytics. We will use Google Analytics for this exercise. Since Penguin impacts organic traffic you receive from Google, we need to fil...

Full article: http://searchenginewatch.com/article/2186355/How-to-Ident...

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