Companies in "Boring" Niches Creating Great Content

seomoz.org 18 Jun '12, 5am

Companies in "Boring" Niches Creating Great Content

Actually I don’t think that there’s such a thing as a ‘boring’ niche, but I do understand where they’re coming from. It’s definitely the case that coming up with ideas for great content is tougher in some than others – but there are companies out there doing it already. As such I wanted to put together this post highlighting some companies who are already doing great things in tough markets. Undoubtedly some of them you’ll have seen or heard of before, but I’ve deliberately tried to come up with some other examples that hopefully you won’t already have heard of.

Full article: http://www.seomoz.org/blog/companies-in-boring-niches-cre...

Comments

colton

27 Dec '12, 5pm
I work in the rather boring home security niche. My team decided to try making things more interesting with a well designed page so we built a timeline about ADT using parallax scrolling. http://yourlocalsecurity.com/resources/adt-timeline What do you think? Did it work, or does the type of content leave something to be desired?
- See on:

Tweets

@allenkristina » 17 Jul '12, 11pm
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@RelevantKatie » 15 Jul '12, 1pm
A MUST read if you ever find yourself stumped on what to write b/c you don't think your business is interesting:... [link]
@WineCoMN » 15 Jul '12, 12am
We often hear the question of 'what should I post?' from our customers getting into social media. The good news... [link]
@frannyknight » 13 Jul '12, 6pm
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@sjtanton » 13 Jul '12, 10am
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@sjtanton » 13 Jul '12, 10am
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@visiblegains » 11 Jul '12, 9pm
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@Quozza » 30 Jun '12, 6am
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@punkrockfrog » 29 Jun '12, 8am
Reading great moz post by @hannah_bo_banna [link] but what if nobody links to your great content? What then?
@OpenvalleyNet » 29 Jun '12, 7am
Comment créer un contenu digne d'intérêt avec des sujets ennuyeux [link]
@RudiBaum » 26 Jun '12, 6pm
Any company can make interesting content in their niche: [link] via @SEOmoz
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@Maxvanbalgooy » 25 Jun '12, 7pm
Is your history boring? Create a niche with great content. Tips and examples at [link]
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@ikroh » 25 Jun '12, 8am
Companies in 'boring' niches creating interesting content: [link] << never write off your industry as un-newsworthy!
@SmartSoftMarket » 25 Jun '12, 8am
Examples of "Boring" Niches Producing Great Content Marketing [link] by @hannah_bo_banna
@seotweetz » 25 Jun '12, 5am
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@WebConnection » 24 Jun '12, 4pm
Awesome blog post: Creating great content in "boring" niche markets: - [link]
@jcousineau » 24 Jun '12, 2pm
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@mike_weinberg » 24 Jun '12, 2pm
“@jinanalrawi: Companies in "Boring" Niches Creating Great Content [link] via @SEOmoz”
@NMeinders » 24 Jun '12, 1pm
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@AffableGeeks » 23 Jun '12, 2pm
A post for all of my clients! With a bit of thought, any company can create interesting content: [link] (via @hannah_bo_banna)
@Matthew_Dowling » 22 Jun '12, 10am
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@inphormation » 21 Jun '12, 6pm
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@SEO4Advisors » 21 Jun '12, 3pm
Content is key to good SEO. But how can you create interesting content in a "boring" business? Get some ideas: [link]
@adworkshop » 21 Jun '12, 3pm
Can't create gr8 #content because your business is boring? Check out what these clever curators are doing via @SEOmoz: [link]
@ParamountCom » 21 Jun '12, 2pm
Companies in 'Boring' Niches Creating Great Content [link] via @designdamage @SEOmoz
@JodiSz » 21 Jun '12, 2pm
If uhave passion u can create great content - Companies in "Boring" Niches Creating Great Content | SEOmoz [link] via @SEOmoz
@brienshanahan » 21 Jun '12, 12pm
You can create great content no matter how boring your niche is. Great article: [link]
@InkLagoon » 21 Jun '12, 11am
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@wearefathom » 21 Jun '12, 8am
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@zazafloreani » 20 Jun '12, 9pm
RT @Bazaarvoice: Companies in "Boring" Niches Creating Great Content [link] by @hannah_bo_banna
@ResourceNation » 20 Jun '12, 8pm
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@AboutUs » 20 Jun '12, 8pm
Is your company in a boring industry? You can still put out interesting content marketing: [link] ^KW
@theusername » 20 Jun '12, 7pm
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RT @Redfly: Companies in "Boring" Niches Creating Great Content | SEOmoz [link]
@LinkPublicity » 20 Jun '12, 6pm
"My industry is boring" is no excuse for failing to build link-worthy content [link]
@AbsoluteAlicia » 20 Jun '12, 6pm
"Boring" Niches Creating Great Content [link] >If you think no one wants to hear what you've got to say, read this...
@content_muse » 20 Jun '12, 5pm
If I was a marketing team, I would take Hannah's post [link] and Dan's [link] then "do work, son" #seriously
@irquinones » 20 Jun '12, 5pm
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@YoungbloodJoe » 20 Jun '12, 4pm
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