Google AdWords Optimization

Google Adwords Optimization:

Never stop optimizing your AdWords Campaigns. Regularly look for new keywords to add to your Ad Groups. Split Ad Groups up to allow more targeted ad copy and landing pages. Use different match type bids to create a 'bid stack'. Always be testing your ad text and landing pages to find higher clickthrough and conversion rates. Judge keywords after 200 page impressions. Judge landing pages after 200 clickthroughs. Cull keywords that you can’t get better than 1% clickthrough and conversion rates for. Use location targeting to show your ads only in relevant parts of the country. Run Search Query Reports to find new keywords to bid on. Schedule your Campaign to be on when customers respond.

Full article: http://www.wordtracker.com/academy/adwords-optimization