A Comprehensive List of Online Video Ad Types and Formats, Pros and Cons

Online Video Ad Types & Digital Video Ad Formats: Pros &Cons

reelseo.com 17 Jun '12, 4pm

A Comprehensive List of Online Video Ad Types and Formats, Pros and Cons

In-banner video ads, or ads that show video in a standard banner size and placement which may or may not be expandable, can be companion ads meaning they are displayed on a page with a video player. They can also be stand-alone placements on pages without video players and the ad engine handles the playing of the video ad in the banner. Varieties of this include collapsible in-banner video ads which start as a larger area of the web page and either shrink down to the standard banner size automatically or through user interaction or expandable in-banner video ads which start as the standard banner size playing the video but offer the user an option to expand the video and watch in a larger area. These types of ads, when expanded, overlay the content on the web page.

Full article: http://www.reelseo.com/online-video-ad-types-formats/

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