17 Jun '12, 3pm

Proper SEO and the Robots.txt File

When it comes to SEO , most people understand that a website must have content, "search engine friendly" site architecture/HTML, and meta data (title tags and meta descriptions ). Another meta element, if implemented incorrectly, that can also trip up websites is robots.txt. I was recently reminded of this while reviewing the website of a large company that had spent considerable money on building a mobile version of their website, on a sub-directory. That’s fine, but having a disallow statement in their robots.txt file meant that the website wasn’t accessible to search engines (Disallow: /mobile/) Let’s review how to properly implement robots.txt to avoid search ranking problems and damaging your business, as well as how to correctly disallow search engine crawling. What is a Robots.txt File? Simply put, if you go to domain.com/robots.txt, you should see a list of directo...

Full article: http://searchenginewatch.com/article/2064412/Proper-SEO-a...

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