17 Jun '12, 3pm

Online Video Advertising Revenue Grows At Record Pace - Up 31 Percent In First Half of 2010 - Internet...

Online Video Advertising Revenue Grows At Record Pace - Up 31 Percent In First Half of 2010 - Internet...

Internet Advertising revenues increased 11.3% overall for the first half of 2010 and digital video accounted for 5% or roughly $627 Million of the $12.1B for the period. The research, conducted by PwC for the IAB , doesn't fully breakout Digital Video, yet, and shows that Rich Media and Digital Video combined seem to have retained their 11% share which they reached last year. Overall for the first six months of the year, performance-based pricing lead the way with over 60% of revenues, CPM continued its decline that first started in 2006 and now accounts for about 35% with hybrid pricing taking up the final 4% or so.

Full article: http://www.reelseo.com/advertising-revenue-record-31/

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