29 Apr '15, 2pm

6 Search Tips For Travel Advertising Success

6 Search Tips For Travel Advertising Success

After a brutal winter for much of the country, it’s finally starting to feel like springtime. Flowers are blooming, birds are chirping, and consumers’ thoughts are invariably turning to the promise of summer fun and adventure. For many, this means travel. 2015: A Stellar Year For Leisure Travel Factoring in a slew of positive, travel-related economic indicators like low unemployment rates, gas prices lower than they’ve been in years, and a strong U.S. dollar, 2015 is shaping up to be a big one for families taking summer vacations. In fact, according to Choice Hotels International , Americans plan to spend eight percent more on leisure travel this year and five percent more per trip than last year. For digital marketers, all of this translates into an explosion of digital searches for travel. In fact, according to eMarketer , U.S. digital travel sales will top $153 billion ...

Full article: http://searchengineland.com/6-search-tips-travel-advertis...

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