29 Apr '15, 12pm

How Event Marketing Should Fit Into Your Online Marketing Strategy by @alexanderkesler

How Event Marketing Should Fit Into Your Online Marketing Strategy by @alexanderkesler

Setup a private company event at the tradeshow or conference. Rent a suite and do a special seminar, insider’s group event or a party. You can even sell (or comp) tickets for this event by using a ticketing program, such as Eventzilla, to accept payments and issue tickets. Eventzilla has tools to promote your events through social media platforms like Twitter, Facebook, and Google+. It also allows you to send email blasts to people who signed up, letting them know about logistical changes. Give bonuses for those who promote your event postings on social media. Many brands will give out free parking at the event or merchandise when fans prove they are following the group dedicated to event on Facebook. If you have any participating sponsors, invite your followers to like their pages as well, for a possible discount or to enter a raffle. Tailor content to the needs of your a...

Full article: http://www.searchenginejournal.com/how-event-marketing-sh...

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