28 Apr '15, 4pm

Paid search is still frustrating for searchers

Paid search is still frustrating for searchers

Tweet When I speak to groups, I often ask how many people never click on paid search ads and many hands go up--usually half the room. It ain't true. Estimates are that around one-quarter of all search clicks are on paid search ads and it is 100% of Google's search income, so most people click on ads at least once in a while. But people raise their hands because they still get frustrated by paid ads and they wish they hadn't clicked on them. Part of the frustration comes from advertisers who use broad match for keywords. There's nothing intrinsically wrong with doing so--maybe it works most of the time--but frequently the searchers are looking for something far more specific than the the advertiser pays off with. Take a look at this example of the results of a very specific Google search: Take a look at the ad that is highlighted in purple--it looks like a good choice and i...

Full article: http://www.searchengineguide.com/mike-moran/paid-search-i...

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