16 Jun '12, 7pm

[Video] Google & SEO Friendly Page Titles | SEO

Google shows the first 60 to 70 characters in the search results. Make sure your important keywords occur early in the page title for scan-ability. If your title goes beyond 70 characters Google may cut off the title before 69 characters and display ... at the end of your page title. Rather than making your page title just the keyword and/or starting your page title with the keyword, sometimes it helps to add in a descriptive modifier before your core keyword. This helps ensure your page is less likely to get filtered out of the search results (and thus makes your rankings more stable) while helping you rank for additional terms. Page titles are used to draw in clicks from search results amongst many anonymous competing offers, thus they present an opportunity to differentiate yourself from the competition and qualify prospects to your offer. Good titles evoke an emotional...

Full article: http://www.seobook.com/video-google-seo-friendly-page-titles

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