28 Apr '15, 11am

What SEOs Want From a Web Grader

What SEOs Want From a Web Grader

Marketers can find thousands of blogs and articles with advice about best practices for a call to action — what works best, what message drives people to take action, and so on. SEOs want a Web grader that analyzes how well the call to action they’ve selected is working in combination with all other elements of the website. Kent Lewis of Anvil Media Inc. would love to see a Web grader that can automate that process: "At the end of the day, a website should be designed to create a lead or sale. Graders that evaluate the efficacy of calls-to-action will be successful in the long run. Currently, we have to manually assess the position, design, and messaging around a given call-to-action on a website. Automating this process would be magical." Mike Juba of EZSolution also wants a Web grader that gives insight as to whether the website is making "good use of calls to action."

Full article: http://searchenginewatch.com/sew/how-to/2405966/what-seos...

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