16 Jun '12, 3pm

Google, Facebook Top List of Sites Tracking Users Most [Study]

When it comes to tracking users, Google and Facebook are so fantastic at it that their properties combined make up the entire Top 5 on Evidon’s Most Prolific Trackers list. Evidon monitored tracking cookies using their Ghostery browser plug-in and analyzed the data collected to compile a list of the 25 companies tracking users most. Google took the top two positions with their Analytics and AdSense programs, as well as the fourth spot with the Google +1 button. For their part, Facebook’s Social Plugins are the third most prolific tracking device and Facebook Connect comes in fifth. Twitter is no angel; as the third network in social media’s Big 3, they are also sixth on the tracking list. Google Analytics shouldn’t frighten users too much. According to web survey company W3Techs , as of June 2012, 55.8 percent of all websites on the Internet used Google’s free analytics pr...

Full article: http://searchenginewatch.com/article/2184900/Google-Faceb...

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