27 Apr '15, 6pm

#NewFronts 2015: Are MCNs Becoming Multi-Platform Networks (MPNs)?

#NewFronts 2015: Are MCNs Becoming Multi-Platform Networks (MPNs)?

In other words, even if they don't always refer to themselves as MCNs anymore, Multi-Channel Networks are entities that affiliate with multiple YouTube channels, often to offer assistance in areas such as product, programming, funding, cross-promotion, partner management, digital rights management, monetization/sales, and/or audience development. But, they're still selling slices off YouTube’s devoted fanbase, aren’t they? And they still have to give YouTube ~45% of their advertising revenue – even if they negotiate their own deals with brands and agencies, right? Well, not if MCNs are mutating into Multi-Platform Networks (MPNs).

Full article: http://www.reelseo.com/multi-platform-networks-mpn/

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