Domains - SEO Best Practices

Good refresher on the best practices for domain SEO - SEO Best Practices | SEOmoz

To maximize search engine referred traffic, it is important to keep each of the following elements in mind: 1. Domain Name Memorability There are a number of considerations when selecting a domain name. Among them are making the name short, easy to remember, and easy to type. It is also important that the name be easy to type into a browser. This is especially true for word of mouth advertising which forces people to type in domain names into their browser that they might not be familiar with. 2. Keyword Rich Domains Ideally, webmasters should strike a balance between finding a catchy, unique, brand friendly domain name with having a domain that contains keywords that they are trying to target. The benefit of a keyword rich domain is two-fold. First, the domain name itself is a key ranking factor that the engines consider when calculating ranking order. Second, having rele...

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