15 Jun '12, 5pm

Google U.S. Search Share Hits Record High as Yahoo Falls to New Low

Google U.S. Search Share Hits Record High as Yahoo Falls to New Low

Google increased its stranglehold on the U.S. search engine market, reaching a record high in May, according to the latest comScore report . Meanwhile, Yahoo’s share of the search engine market further erode for the ninth straight month. Bing’s share held steady. Google’s search hit 66.7 percent in May (up from 66.5 in April and up from 65.5 percent from May 2011). Previously, Google’s highest recorded share was 66.6 percent, recorded in December 2010. We reported on a surge in Google searches following the launch of Google’s Knowledge Graph feature last month. Perhaps this new feature accounts for why Google was able to reach its record high. Meanwhile, Yahoo continued its slide, reaching a new low of 13.4 percent (down from 13.5 percent and down from 15.9 percent in May 2011). Yahoo, which once upon a time was neck-and-neck with Google, has lost market share since Septem...

Full article: http://searchenginewatch.com/article/2184889/Google-U.S.-...

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