The Reason You Want To Read This Is Because This Is A Post

The Reason You Want To Read This Is Because This Is A Post Tweet When a stranger asked people waiting in a copy shop if he could go before them "because I have to copy something " no-one answered "well, duh , it's a copy shop!" but instead let the man go first. Without the "because" clause? Not so. "Because" signifies such a strong causal, rational relationship that even when the logic is far gone, our minds go like "well … that made sorta sense, doesn't it?" "… Because You Deserve It" Handing reasons to a prospect on why to buy something is not easy, especially not in copy. Because offers a natural way to play it broad. To tell the story. Which is interesting because… "… Because You Can Hear The Difference" Compare: "People care" "Because people care" "Money matters" "Because money matters" "Google knows search" "Because Google knows search" The statements with a because ...

Full article: http://www.searchenginepeople.com/blog/because.html

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