The Five Forces of Keyword Competition

Porter’s Five Forces analysis framework was developed at Harvard Business School in 1979. Today it is still one of the most influential, respected, and extensively-used frameworks by business strategists to help determine the competitive opportunities and attractiveness of entering an industry as well as the potential profitability and return on investment (ROI) for a firm in that industry. What if we had a similar framework to better understand organic search efforts, results, and ROI? These are, after all, some of the challenges of search engine optimization (SEO) – no one (regardless of experience and knowledge) can predict the resources (time and money) required to improve a keyword search position and maintain it for both the short and long terms. What if the Five Forces of Keyword Competition framework could help marketers and SEO professionals easily forecast and un...

Full article: http://searchenginewatch.com/article/2184205/The-Five-For...

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@seotweetz » 22 Jun '12, 2pm
RT @LoSasso: The Five Forces of Keyword Competition [link] @sewatch #seo
@seotweetz » 21 Jun '12, 2pm
RT @realAlexStrack: The Five Forces of Keyword Competition by @KristaLariviere [link] via @sewatch #seo
@ThoughtsOnBiz » 21 Jun '12, 12am
RT @CStella: Leveraging Porter's 5 Forces model as a framework for SEO: [link] #business #strategy #digital
@SEWppc » 20 Jun '12, 9pm
RT @cindylam07: Remember Porter's 5 Forces? The Five Forces of Keyword Competition [link]
@SEWanalytics » 20 Jun '12, 3pm
RT @seoaus2010: Marketing class for the day | The Five Forces of Keyword Competition [link]
@pebcjv » 20 Jun '12, 1pm
The Five Forces of Keyword Competition - Search Engine Watch - [link] < Interesting adaptation of Porter's framework
@DanielMGill » 20 Jun '12, 12pm
RT @markhamimages: The Five Factors Creating Keyword Competition [link] #SEO #in
@blueflamingoweb » 20 Jun '12, 9am
RT @sewatch: RT @JoyLiHe: Very interesting. The Five Forces of Keyword Competition by @KristaLariviere [link] [Nice post]
@CStella » 20 Jun '12, 5am
Leveraging Porter's 5 Forces model as a framework for SEO: [link] #business #strategy #digital
@SEWppc » 20 Jun '12, 5am
RT @JoyLiHe: Very interesting. The Five Forces of Keyword Competition by @KristaLariviere [link]
@SEWtechnology » 20 Jun '12, 5am
RT @NetSpeakDesign: The 5 Forces of Keyword Competition [link] - A great variant of an old mktg concept. Must read!
@SEWtechnology » 20 Jun '12, 3am
RT @riseinteractive: Understand your company's keyword competition w/ the Five Forces of Keyword Competition framework: [link]
@markhamimages » 20 Jun '12, 1am
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@seotweetz » 19 Jun '12, 10pm
RT @antbriones: The Five Forces of Keyword Competition by @KristaLariviere [link] #seo #posicionamiento
@antbriones » 19 Jun '12, 10pm
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@WebAdeptUK » 19 Jun '12, 9am
The Five Forces of Keyword Competition - Search Engine Watch (#SEW) [link] #seo #keyphrases [link]
@seoaus2010 » 19 Jun '12, 5am
Marketing class for the day | The Five Forces of Keyword Competition by @KristaLariviere [link] via @sewatch
@KarenQuips » 18 Jun '12, 7pm
The Five Forces of Keyword Competition - [link] via @sewatch - Using Porter's Five Forces model to outline KW competitors #in
@ivivewebs » 18 Jun '12, 6pm
ow.ly: [link]
@MattCarracino » 18 Jun '12, 4pm
The Five Forces of Keyword Competition by @KristaLariviere [link] via @sewatch [ good strategies ! ]
@_cindylam » 18 Jun '12, 12pm
Remember Porter's 5 Forces? The Five Forces of Keyword Competition by @KristaLariviere [link] via @sewatch
@ErrolAdamsjdmls » 16 Jun '12, 5am
RT @Candace_Cathey: RT @researchreggie: The Five Forces of Keyword Competition - Search Engine Watch (#SEW) [link]
@TodJohansson » 15 Jun '12, 11pm
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@cforick » 15 Jun '12, 11pm
Thanks , Elizabeth Zaborowska of Bhava Communications for tweeting this post. Great Article in SEO. [link]
@BhavaCom » 15 Jun '12, 11pm
RT @shleeshlee: Really good article about comparing keyword research to Porter's Five Forces #seo: [link]
@ECoastCatalyst » 15 Jun '12, 5pm
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@RobKane » 15 Jun '12, 4pm
RT @AdobeDigMktg: Porter’s Five Forces analysis framework applied to SEO: The Five Forces of Keyword Competition. [link]
@AdobeMktgCloud » 15 Jun '12, 4pm
Porter’s Five Forces analysis framework applied to SEO: The Five Forces of Keyword Competition. [link]
@Candace_Cathey » 15 Jun '12, 3pm
RT @researchreggie: The Five Forces of Keyword Competition - Search Engine Watch (#SEW) [link]
@GravitateTools » 15 Jun '12, 3pm
Fantastic article from @KristaLariviere - 5 Forces of Keyword Competition. [link] Excellent reference of Porter’s 5 Forces
@seotweetz » 15 Jun '12, 2pm
RT @marcosjtbr: The Five Forces of Keyword Competition - [link] | by @KristaLariviere via @sewatch #seo #marketing #strategy
@EARLTHEPEARLDK » 15 Jun '12, 11am
I think this is brilliant! SEO through Porter's 5 forces model [link] via @LovesDara & @sewatch
@Pushpinder12 » 15 Jun '12, 8am
Keyword Competition Analysis [link]
@simonnewsham » 15 Jun '12, 5am
the 5 forces governing keyword competition [link]
@adalleshana » 15 Jun '12, 2am
The Five Forces of Keyword Competition: An existing competitor that has been investing in SEO suddenly increases... [link]
@johnthunder » 15 Jun '12, 12am
RT @alexanderkesler: Porter's five forces as they apply to keywords: [link]
@coolblogging » 14 Jun '12, 11pm
The Five Forces of Keyword Competition: This is why ongoing keyword research and competitive intelligence are vi... [link]
@shleeshlee » 14 Jun '12, 10pm
Really good article about comparing keyword research to Porter's Five Forces #seo: [link]
@alexanderkesler » 14 Jun '12, 10pm
Porter's five forces as they apply to keywords: [link]
@IMCorporationUK » 14 Jun '12, 10pm
IMCorp Ltd The Five Forces of Keyword Competition: This framework aims to help marketers and SEO professionals e... [link]
@IM3SEO » 14 Jun '12, 9pm
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@rbrians » 14 Jun '12, 9pm
Unique take on SEO using Porter's framework: The Five Forces of Keyword Competition @KristaLariviere [link] @sewatch #seotips
@IntntMrktng4Biz » 14 Jun '12, 7pm
This framework aims to help marketers and SEO professionals easily forecast ... These are, after all, some of th... [link]
@seotweetz » 14 Jun '12, 6pm
RT @THERCOM1: The Five Forces of Keyword Competition by @KristaLariviere [link] via @sewatch #SEO
@trekitinc » 14 Jun '12, 6pm
[link] The Five Forces of Keyword Competition: This framework aims to help marketers and SEO profes... [link]
@sofasurfer » 14 Jun '12, 6pm
The 5 forces of Keyword Competition [link]» recommended read post by @KristaLariviere on #SEW
@EmmaJ70 » 14 Jun '12, 6pm
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@seotweetz » 14 Jun '12, 5pm
RT @John_G_Olson: The five forces of keyword competition >> [link] #SEO by @KristaLariviere via @sewatch RT @brocktoncg #seo
@tresnik » 14 Jun '12, 5pm
Good take on Michael Porters model for comp ->The Five Forces of Keyword Competition by @KristaLariviere [link] via @sewatch
@NetSpeakDesign » 14 Jun '12, 5pm
The 5 Forces of Keyword Competition by @KristaLariviere [link] @sewatch - A great variant of an old mktg concept. Must read!