13 Jun '12, 7am

How Green Does Your AdWords Garden Grow?

How Green Does Your AdWords Garden Grow?

Think of an AdWords account like a garden. Most gardeners measure success by yield: bushels of tomatoes, armloads of sweet peppers, ovenfuls of zucchini bread, and so on. But these outputs, as delicious and motivating as they are, do not constitute the true wealth and health of a garden. Rather, they are proof of the garden’s fecundity, whose source is out of sight: in the soil itself, underground, invisible to the naked and uninformed eye. Any gardener who neglects her soil will have to resort to more and more desperate and unsustainable means to grow crops year after year: applications of fertilizer, pesticides, herbicides, and increasingly labor-intensive weeding. A gardener who returns nutrients to the soil in the form of mulch and compost, on the other hand, is rewarded with greater production, greater resistance to disease, and greater diversity and resilience. That ...

Full article: http://searchenginewatch.com/article/2183895/How-Green-Do...

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