13 Jun '12, 5am

Anatomy of a Successful PPC Ad

So much technical work goes into your online marketing that you may get lost in the minutiae. Sometimes it’s easy to forget that creative advertising still matters. A great example: ad copywriting, which plays a crucial factor in your company’s success. Nowhere is this more evident than in PPC advertising, where you have little time to capture the attention of a potential customer. Stop dwelling on “audience targeting” and all of the technical settings you can use. It’s far more important to write ad copy that resonates with your customers. Understanding the elements of a successful PPC ad include will: Maximize profitability Increase market share Make more money Decrease your cost per acquisition. There are five important PPC ad copy elements that will affect your prospects’ decision to take action and click through on your ad, and then once on your page to convert to a c...

Full article: http://searchenginewatch.com/article/2183894/Anatomy-of-a...

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