Teens Smaller Percentage of Online Video Viewers Than You Might Think: I was reading through Surviving the Upfro...

ReelSEO Video MarketingTeens Smaller Percentage of Online Video Viewers Than You Might Think

reelseo.com 12 Jun '12, 8pm

Teens Smaller Percentage of Online Video Viewers Than You Might Think: I was reading through Surviving the Upfro...

I was reading through Surviving the Upfronts in a Cross Media World from comScore and I found some interesting things in it. You'll recall I did some coverage of the NewFronts and Up fronts already so I thought that some of this information might help you all out in the near future. The main thing of interest for online video marketers that I dug out of the paper was the fact that pretty much every single online American 25-44 is watching video online. That sort of debunks the myth that it's all pre-teens watching cats playing pianos, right? I dug up the 2010 US Census demographic numbers. According to the data, there were 82 million Americans that were 25-44 years old. That's down nearly 3 million since 2000 but probably because the baby boomers have moved into the 45-64 age group which saw massive growth, 19.5 million. Now some quick math for these two pieces of informat...

Full article: http://www.reelseo.com/teens-smaller-percentage-online-vi...

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US online video viewing figures by demos: [link] via @reelseo
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