Ad Testing: Are You Using The Wrong Success Metrics?

There’s nothing difficult about testing. However, if you are using the wrong success metrics in your test; then your time and efforts will be wasted. By using Profit Per Impression metrics, you can be assured that you are pick the ad in your tests that will bring you the most profit for your paid search account.

Full article: http://searchengineland.com/ad-testing-are-you-using-the-...

Tweets

@GretchenHeying » 21 Jun '12, 9pm
Interesting take on Ad Testing metrics in your #PaidSearch campaigns: Are You Using The Wrong Success Metrics? [link]
@Nick_Johansson » 16 Jun '12, 6pm
Testing ads in Pay-per-click campaigns is essential. This metrics well help you find your best performing ads: [link]
@RASearch » 14 Jun '12, 1am
Keep reading up to learn otherwise you're behind the 8-ball [link]
@Summit_Rider » 13 Jun '12, 6am
Ad Testing: Are You Using The Wrong Success Metrics [MUST-READ] [link] via @sengineland
@FissionSEO » 12 Jun '12, 10pm
Ad Testing: Are You Using The Wrong Success Metrics? [link] #seotips
@JulieMendonca » 12 Jun '12, 7pm
RT @JimWatson9: Excellent Analysis - #Adwords Ad Testing: Are You Using The Wrong Success Metrics? [link] via @sengineland by @bgtheory
@JimWatson9 » 12 Jun '12, 7pm
Excellent Analysis - #Adwords Ad Testing: Are You Using The Wrong Success Metrics? [link] via @sengineland by @bgtheory
@tedives » 12 Jun '12, 7pm
Some good food for thought on Ad testing in #Adwords [link] @bgtheory
@Realicity » 12 Jun '12, 5pm
RT @bgtheory: I've gotten emails about my PPI post ( [link] ) of how ROAS is better. why I disagree > [link]
@amcastonguay » 12 Jun '12, 4pm
RT @WebaholicIndia: Ad Testing: Are You Using The Wrong Success Metrics? [link] via @sengineland
@Superspawn8 » 12 Jun '12, 3pm
Want to know how to measure profits per impression? I knew you would. [link] #AdTesting #SEA #dontwastemoney
@ZokuMarketing » 12 Jun '12, 3pm
Internet marketing and social media needs to be measured and adjusted for optimum results... what matrices are... [link]
@2cre8 » 12 Jun '12, 3pm
Ad Testing: Are You Using The Wrong Success Metrics? [link] @dot_online_
@ahostingdotnet » 12 Jun '12, 2pm
Ad Testing: Are You Using The Wrong Success Metrics? from @seland [link] #marketing #analytics
@DaBrianMarket » 12 Jun '12, 2pm
What metrics mean success for your Paid Search ads? - [link] #PPC #adWords #adCenter
@TheOfferMachine » 12 Jun '12, 1pm
Ad Testing: Are You Using The Wrong Success Metrics? [link] via @sengineland #conversion #metrics
@rosserva » 12 Jun '12, 12pm
e chi aveva mai pensato al profitto per #impressioni #Adwords #ppc? Beh io si. E anche Brad Geddes. [link]
@AdCharityPlus » 12 Jun '12, 10am
#Adword testing - are you using the right metric [link]
@camillaking » 12 Jun '12, 9am
Ad Testing: Are You Using The Wrong Success Metrics? #ProfitPerImpression [link] via @sengineland
@percevalSEO » 12 Jun '12, 8am
C'est pas faux: via @sengineland Ad Testing: Are You Using The Wrong Success Metrics? [link]
@SEO_Strategies » 12 Jun '12, 6am
#Church #Marketing Ad Testing: Are You Using The Wrong Success Metrics?: Everyone knows you should test ads – t... [link]
@kleinemedien_de » 12 Jun '12, 6am
#PPC Ad Testing is quite simple, but "[…] Are You Using The Wrong Success Metrics? [link]
@ebkendo » 12 Jun '12, 5am
@Kearns89 Read this: [link] on profit per impression.
@Bhush08 » 12 Jun '12, 5am
Ad #Testing: Are You Using The #Wrong Success Metrics? #ppc #sem #smo #seo #google #adwords #bing [link]
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@BrettCCooper » 11 Jun '12, 11pm
Ad testing success measured by profit per impression. Not hard... unless you're scaling it i suppose [link]
@CountXero » 11 Jun '12, 10pm
Ad Testing: Saw @BradGeddes present this while sharing stage w/ him at @SMX Toronto & still blows my mind. #PPC | [link]
@malmy » 11 Jun '12, 10pm
Pop quiz! Can you tell which ad performed the best? Ad Testing: Are You Using The Wrong Success Metrics? [link]
@aimclear » 11 Jun '12, 10pm
Killer Post via @bgtheory, cites "Profit Per #PPC Impression" metric, Pricless. [link]
@mcbuzz » 11 Jun '12, 10pm
Ad Testing: Are You Using The Wrong Success Metrics? [link] by AdWords pro @bgtheory
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@Realicity » 11 Jun '12, 5pm
Great insights here. RT @bgtheory: My new SEL article is out> Ad Testing: Are You Using The Wrong Success Metrics? [link] #PPC
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@interREACCION » 11 Jun '12, 4pm
Ad Testing: Are You Using The Wrong Success Metrics? Everyone knows you should test [link] by: Brad Geddes
@SEOguys_OC » 11 Jun '12, 4pm
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