11 Jun '12, 3pm

Ad Testing: Are You Using The Wrong Success Metrics?

There’s nothing difficult about testing. However, if you are using the wrong success metrics in your test; then your time and efforts will be wasted. By using Profit Per Impression metrics, you can be assured that you are pick the ad in your tests that will bring you the most profit for your paid search account.

Full article: http://searchengineland.com/ad-testing-are-you-using-the-...

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