BloomReach Incorporates Real-Time Freshness For E-Commerce Optimization

Just a few months after their official launch, big data cloud marketing platform BloomReach has introduced a major improvement to their Web Relevance Engine (WRE), the technology that drives their search and social optimization products. Incorporating a real-time freshness service helps them deliver the most relevant content and ensures that a consumer’s natural and paid search landing pages have the most up-to-date information. “Whether people are coming from paid or organic search, what we have built is technology that ensures what appears on that page is in-stock, at the right price, and that it is most relevant for the searcher," said Joelle Kaufman, head of Marketing at BloomReach. "We can use this service to provide fresh info based on a number of parameters.” It can be difficult for e-commerce companies to keep up with changes in pricing and keep in-stock informatio...

Full article: http://searchenginewatch.com/article/2183205/BloomReach-I...

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