A Letter To The FTC Regarding Search Engine Disclosure Compliance

In 2002, the US Federal Trade Commission created guidelines for search engines regarding disclosure of paid placement and paid inclusion listings. As a journalist who has covered the search engine space since 1996, I’m finding that the agency seems to be failing to properly enforce these guidelines. I’m asking for the FTC to conduct a review of the current state of compliance, so that I might report on your official findings. I’d also like to understand if the agency, after conducting such a review, feels that the guidelines need to be updated, expanded or amended in any way.

Full article: http://searchengineland.com/a-letter-to-the-ftc-regarding...

Tweets

@LCNJC » 18 Jun '12, 7pm
Should the FTC step in and investigate the #ethics of #SEO and #PPC campaigns? [link]
@AdamDince » 18 Jun '12, 4pm
A Letter To The FTC Regarding Search Engine Disclosure Compliance [link] via @sengineland @dannysullivan @ljmarcus @apalantoni
@grantcrowell » 15 Jun '12, 4pm
@leeodden any thoughts on Danny Sullivan's letter to the FTC on paid inclusion disclosure by the search engines? [link]
@grantcrowell » 15 Jun '12, 3pm
@jeffjarvis would you be available to comment on FTC Disclosure requirements for bloggers and endorsements [link] @sejournal
@walkerglewis » 14 Jun '12, 8pm
"Google is turning former search engines like Google Product Search into paid inclusion/advertising products" [link]
@kevin_u » 13 Jun '12, 4pm
RT @graywolf: A Letter To The FTC Regarding Search Engine Disclosure Compliance [link]
@seotweetz » 13 Jun '12, 1pm
RT @DanButiu: #sem #seo | A Letter To The FTC Regarding Search Engine Disclosure Compliance [link] via @klout.com [link]
@DanButiu » 13 Jun '12, 1pm
#sem #seo | A Letter To The FTC Regarding Search Engine Disclosure Compliance [link] via @klout.com [link]
@yetanotherben » 13 Jun '12, 6am
A Letter To The FTC (USA) Regarding Search Engine Disclosure Compliance [link]
@boyadamsam » 13 Jun '12, 5am
An open letter to the FTC on paid ads in search, [link] Wonder how much it'll cost GOOG to buy themselves out of this? HT @jfp
@RobCubbon » 12 Jun '12, 9pm
Google should fess up about what it's doing [link] via @sengineland
@chadrobley » 12 Jun '12, 6pm
Thank You Danny Sullivan! Couldn't agree more. A Letter To The FTC Regarding Search Engine Disclosure Compliance - [link]
@rotapix » 12 Jun '12, 8am
An interesting read on how Search Engine Disclosure Compliance [link] [link]
@GaryLHenderson » 12 Jun '12, 12am
How will this shake out? [link]
@TheDarklit » 11 Jun '12, 11pm
Hard hitting stuff, something's got to give [link]
@NetSpeakDesign » 11 Jun '12, 10pm
LOVE IT - A Letter To The FTC Regarding Search Engine Disclosure Compliance [link] via @sengineland
@FrankPasquale » 11 Jun '12, 8pm
@FTC, “the search engine industry has either largely forgotten these guidelines or is ignoring them” [link]
@LocalCitations » 11 Jun '12, 8pm
Search engines recognizing FTC guidelines? Letter from @dannysullivan worth reading [link]
@timaldiss » 11 Jun '12, 7pm
V interesting re the recent Google shopping debacle > A Letter To The FTC Regarding Search Engine Disclosure Compliance [link]
@alfredhanny » 11 Jun '12, 6pm
RT @1ExpertSEO: A Letter To The FTC Regarding Search Engine Disclosure Compliance [link]
@tcpeter » 11 Jun '12, 5pm
@dannysullivan has a letter to the FTC about paid inclusion on Google/other search engines that's well worth the read: [link]
@Acronym_Media » 11 Jun '12, 4pm
Search engines ignoring FTC guidelines? @DannySullivan has asked for a compliance review, on all of our behalf: [link] #search
@fjpoblam » 11 Jun '12, 4pm
Worth reading—Danny Sullivan wrote a good letter to the FTC regarding Search Engine neutrality: [link]
@RachelH_SEO » 11 Jun '12, 4pm
Never knew how good #Bing was at hiding paid inclusions in their serach till I read @dannysullivan letter to the #FTC [link]
@badams » 11 Jun '12, 2pm
Massive respect to @dannysullivan for the testicular fortitude to do this: [link]
@Phyrra » 11 Jun '12, 2pm
RT @blueglass: Letter to the FTC from @dannysullivan [link]
@AdamRLowe9 » 11 Jun '12, 2pm
A Letter To The FTC Regarding Search Engine Disclosure Compliance @SEOmoz @sengineland [link]
@FrankSanchez » 11 Jun '12, 1pm
I like this A Letter To The FTC Regarding Search Engine Disclosure Compliance #seo [link]
@rhoyallogic » 11 Jun '12, 12pm
A Letter To The FTC Regarding Search Engine Disclosure Compliance (via @Pocket) #longreads [link]
@Truth_Well_Told » 11 Jun '12, 12pm
A Letter To The FTC Regarding Search Engine Disclosure Compliance via @sengineland [link] #mctwt
@Hrvaghasiya » 11 Jun '12, 11am
A Letter To The FTC Regarding Search Engine Disclosure Compliance [link] #Hrvaghasiya
@RickBurdo » 11 Jun '12, 10am
Have A Great Day Tip A Letter To The FTC Regarding Search Engine Disclosure Compliance: In 2002, the US Federal ... [link]
@sharethis_tech » 11 Jun '12, 10am
A Letter To The FTC Regarding Search Engine Disclosure Compliance [link] via @sharethis
@Macmodi » 11 Jun '12, 9am
A Letter To The FTC Regarding Search Engine Disclosure Compliance. Danny Sullivan nails it! [link] via @sengineland
@larrysivitz » 11 Jun '12, 7am
Must admire @dannysullivan for keeping Google honest. His letter reminds FTC of their own Paid Inclusion policy! [link]
@ptmhanley » 11 Jun '12, 7am
RT @Inboundorg: A Letter To The FTC Regarding Search Engine Disclosure Compliance - [link] - Discussion - [link]
@Inboundorg » 11 Jun '12, 6am
A Letter To The FTC Regarding Search Engine Disclosure Compliance - [link] - Discussion - [link]
@GKKGriffin » 11 Jun '12, 6am
RT @rtehrani: Danny Sullivan asks FTC for updated search engine disclosure guidelines: [link]
@mattmint » 11 Jun '12, 5am
RT @ciaranj: A Letter To The FTC Regarding Search Engine Disclosure Compliance [link]
@alanlewis » 11 Jun '12, 5am
Fight the good fight, @dannysullivan [link]
@BigLeagueWIFFLE » 11 Jun '12, 4am
RT @johnbattelle: A Letter To The FTC Regarding Search Engine Disclosure Compliance [link] via @sengineland
@DigitalScofflaw » 11 Jun '12, 3am
RT @jackschofield: A Letter To The FTC Regarding Search Engine Disclosure Compliance, by @dannysullivan [link]
@fendmark » 11 Jun '12, 3am
A really important piece from @dannysullivan [link]
@sfcomms » 11 Jun '12, 3am
Danny Sullivan Reaches Out to the FTC [link] via @sengineland
@GoogleSEOServcs » 11 Jun '12, 2am
A Letter To The FTC Regarding Search Engine Disclosure Compliance #SEO via @googleseoservcs [link]
@techdyve » 11 Jun '12, 2am
A Letter To The FTC Regarding Search Engine Disclosure Compliance (@sengineland / Search Engine L) [link]
@rtehrani » 11 Jun '12, 1am
Danny Sullivan asks FTC for updated search engine disclosure guidelines: [link]
@josealbis » 11 Jun '12, 12am
Good read - A Letter To The FTC Regarding Search Engine Disclosure Compliance [link]
@BuzzWordsCopy » 11 Jun '12, 12am
Helpful Search News: A Letter To The FTC Regarding Search Engine Disclosure Compliance [link]
@WebAdeptUK » 11 Jun '12, 12am
#seo #pembrokeshire A Letter To The FTC Regarding Search Engine Disclosure Compliance [link]