10 Jun '12, 1pm

Retargeting: What It Is & How to Use It | SEOmoz

Well that explains why Roger has been following me around the Internet too! It's an interesting concept and I suspect no matter how annoying it is websites will use it as long as it works - and it seems to work - but I also find it kind of annoying. It's not so bad for us techie types who aren't as ignorant about the ways our Internet activity can be recorded, but it may be more unsettling for the regular folks as it "gives away" some of the secret, powerful stuff we can do! There's still a vague unhealthy "fear of cookies" out there in some corners of the Web, and now there's a growing support for so-called "Do Not Track" mechanisms that, if taken too far, could in some ways limit the ability of websites to reach and interact with customers. There's some uneasy stew brewing these days and I don't see "retargeting" doing anything to cool it down!

Full article: http://www.seomoz.org/blog/retargeting-basics-what-it-is-...

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