09 Jun '12, 10pm

5 Reasons why you should outsource your PPC

5 Reasons why you should outsource your PPC

You're not an expert . Let's face it — if you're an attorney pretending to be a PPC analyst, you're losing very valuable billable hours when trying to run your own PPC campaign. You don't know all the tricks of the trade . Most large and specialized agencies have a direct pulse on the industry as well as knowledge of trends and other forces affecting the PPC landscape. They're in the know on landing page design and functionality, copywriting, and keyword selection and deselection. Google is only in the business of selling clicks . If you rely on Google to manage your campaign, you'll end up buying *a lot* of clicks. That's not to say they don't help with conversion, but their business model is based on selling as many clicks as your budget allows. Most business owners I know would rather focus on getting new customers, not more clicks. You don't have all the tools . PPC ma...

Full article: http://www.searchenginepeople.com/blog/why-outsource-ppc....

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