08 Jun '12, 9am

Twitter Rebranding: Bird’s the Word, But No Words Allowed

Twitter’s rebranding is complete: the social network logo has gone to the birds. Just one bird, really, known affectionately to many as “Larry”... no words, no special fonts, no border. Don’t play with it, add the name “Twitter,” or otherwise defile the simplistic new logo. In the blog post announcing the change, Creative Director Doug Bowman explains: Our new bird grows out of love for ornithology, design within creative constraints, and simple geometry. This bird is crafted purely from three sets of overlapping circles — similar to how your networks, interests and ideas connect and intersect with peers and friends. Whether soaring high above the earth to take in a broad view, or flocking with other birds to achieve a common purpose, a bird in flight is the ultimate representation of freedom, hope and limitless possibility. As illustrated in the above handy image from Twi...

Full article: http://searchenginewatch.com/article/2182901/Twitter-Rebr...

Tweets

Twitter Rebranding: Bird’s the Word, But No Wor...

searchenginewatch.com 16 Jun '12, 9pm

Twitter’s rebranding is complete: the social network logo has gone to the birds. Just one bird, really, known affectionate...

Of birds and Allan Wu. Check out the pictures on his blog!

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Just in: Twitter Gets Logo Makeover - #in

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