5 Key Video Marketing Findings From New comScore Report

Earlier this week, comScore released a report entitled Surviving the Upfronts in a Cross-Media World , a guide for navigating the cross-media landscape during this year’s TV and digital upfronts. The report examines how the online video market can be used to supplement traditional television advertising. It also looks at the effectiveness of cross-media campaigns. The report also features some recommendations for advertisers, agencies, and media buyers who are thinking about incorporating digital video formats to their media mix. “With the digital upfronts in their second year, more advertisers are considering adding digital video to their media mix in long-form TV programming and short-form video,” said Judy Bahary, SVP, Marketing Solutions at comScore in a press release . “Our research shows an incredible synergy between TV and digital video formats when used together in...

Full article: http://searchenginewatch.com/article/2182544/5-Key-Video-...

Tweets

@KickItUniv » 22 Jun '12, 7pm
Report: TV and digital video have a synergistic effect when used together - Mixed media campaigns more effecitve [link] #KIU
@aldomb » 20 Jun '12, 3pm
RT @BoKnowsMarkting: 5 Key Video Marketing Findings From comScore Report ---> [link] #videomarketing
@KickItUniv » 19 Jun '12, 1am
Who's your target audience? Report: 5.Younger age segments are more receptive to digital advertising than TV [link] #KIU
@CorpShorts » 13 Jun '12, 5pm
5 proven keys to video marketing and why they work: [link] #VideoMarketing #CorpShorts
@smartshootinc » 12 Jun '12, 4pm
@gregjarboe just wanted to let you know that the image is broken on your article. Great read, btw. [link]
@vmavalankar » 11 Jun '12, 8pm
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@themarketingeye » 10 Jun '12, 3pm
RT @Marketri: 5 Key Video Marketing Findings From New comScore Report [link]
@bspiessens » 10 Jun '12, 8am
Online video advertising werkt echt volgens #comscore @gregjarboe [link]
@coolalcoy » 10 Jun '12, 7am
RT @adtriple: [link]
@gigigoapps » 10 Jun '12, 7am
RT @adtriple: [link]
@comScore » 09 Jun '12, 11pm
RT @voped: 5 Key #VideoMarketing Findings From New @ComScore Report - [link] #video #onlinevideo
@GlobalProdGroup » 09 Jun '12, 11pm
5 Key Video Marketing Findings From New .comScore Report: [link] #GPG #videomarketing #multiscreenconsumerism #business...
@sagerock » 09 Jun '12, 12pm
Greg Jarboe on 5 Key Video Marketing Findings From comScore [link] We're together on video panel next week at SES Toronto
@kevin_clark_ » 09 Jun '12, 3am
"@DanielZeevi: 5 Key Video Marketing Findings From New comScore Report [link]"
@MarketngTidbits » 08 Jun '12, 7pm
RT @voicesvisions: 5 Key Video Marketing Findings From @gregjarboe [link] via @sewatch #videomarketing
@paulneto » 08 Jun '12, 6pm
comScore reports digital video ad formats are just as effective as TV ads [link]
@bmoreno » 08 Jun '12, 4pm
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@consected » 08 Jun '12, 4pm
RT @ConstantContact: More than 4 in 5 Internet users are consuming online video content in a given month: [link]
@ConstantContact » 08 Jun '12, 4pm
More than 4 in 5 Internet users are consuming online video content in a given month: [link]
@WebAdeptUK » 08 Jun '12, 3pm
5 Key Video Marketing Findings From New comScore Report - Search Engine Watch (#SEW) [link] #survival
@EnvanoTweets » 08 Jun '12, 1pm
The online video audience reaches approximately 180 million monthly unique viewers [link]
@eriknep1 » 08 Jun '12, 1pm
RT @aprimo: Cool @sewatch article: "Nearly 100 percent of people ages 25-34 and 35-44 in the U.S. are Internet users" [link]
@AlloyMedia » 08 Jun '12, 1pm
RT @davidjenyns: 5 Key Video Marketing Findings From New comScore Report [link]
@janelpettit » 08 Jun '12, 1pm
#SecondScreen #TrueView: 5 Key Online Video Marketing Findings From New comScore Report by @gregjarboe [link] via @sewatch #in
@aprimo » 08 Jun '12, 1pm
Cool @sewatch article: "Nearly 100 percent of people ages 25-34 and 35-44 in the U.S. are Internet users" [link]
@picpr » 08 Jun '12, 1pm
Great article...5 Key Video #Marketing Findings From New Report [link]
@TakvanSport » 08 Jun '12, 8am
@gregjarboe got the essentials from a comScore report on the growing importance of online #video for advertisers [link]
@ReelMarketer » 08 Jun '12, 7am
RT @AdhereCreative: 5 Key Video Marketing Findings From New comScore Report - [link] #videomarketing
@comScore » 08 Jun '12, 2am
RT @Jivox: New report from @comScore helps #advertisers navigate the sometimes overwhelming #multimedia landscape [link]
@AvellareDuarte » 08 Jun '12, 12am
Para idades de 25-34 e 35-44 não há diferença entre alcance de vídeo online e população dos EUA: quase 100% usam a web [link]
@dynamicnet » 08 Jun '12, 12am
[REPORT] 5 Key Video Marketing Findings From New comScore Report [link] #smallbiz #marketing #reports #seo #sem
@Jivox » 07 Jun '12, 9pm
New report from @comScore helps #advertisers navigate the sometimes overwhelming #multimedia landscape [link]
@1918 » 07 Jun '12, 8pm
RT @dbrose67: 5 Key #Video #Marketing Findings From New @comScore Report via @sewatch [link]
@SEWvideo » 07 Jun '12, 8pm
RT @RossySheil: Video advertising is dying but makes for a good read all the same... [link]
@FutureMBoston » 07 Jun '12, 6pm
Take a look at these 5 key findings video #marketing findings from a new @comScore report [link] via @sewatch
@AlexOneglobe » 07 Jun '12, 6pm
RT @iServU: 5 Key Video Marketing Findings From New comScore Report Video online vs TV [link]
@RexSFO » 07 Jun '12, 5pm
@ComScore There is virtually no difference between online #video’s reach among ages 25-34 & 35-44 - [link]
@seotweetz » 07 Jun '12, 5pm
RT @THERCOM1: 5 Key Video Marketing Findings From New comScore Report by @gregjarboe [link] via @sewatch #SEO
@NetSpeakDesign » 07 Jun '12, 5pm
5 Key Video Marketing Findings From New comScore Report by @gregjarboe [link] via @sewatch Way to go, video...!
@PentonMktg » 07 Jun '12, 4pm
5 Key Video Marketing Findings From New comScore Report | [link] | Online video reaches about 180M unique monthly viewers. -JS
@davidmarple » 07 Jun '12, 3pm
Great reason to have online videos as part of your marketing plan [link] #marketing
@SEOTweetsMe » 07 Jun '12, 2pm
5 Key Video Marketing Findings From New comScore Report - Search Engine Watch (#SEW) [link] (via @jonrognerud)
@LNFirmManager » 07 Jun '12, 2pm
Video marketing is key RT @DuaneForrester 5 Key Video Marketing Findings From New comScore Report [link]
@Fuzzagent » 07 Jun '12, 2pm
#fb #facebook 5 Key Video Marketing Findings From New comScore Report [link]
@ErikaStarex » 07 Jun '12, 2pm
Interesting: 5 Key Video Marketing Findings From New comScore Report [link]
@comScore » 07 Jun '12, 1pm
5 Key Video Marketing Findings for #Upfronts [link] via @sewatch & @gregjarboe
@brencournoyer » 07 Jun '12, 1pm
"The online video audience reaches approximately 180M monthly unique viewers." < @gregjarboe on new comScore study [link]
@ConcentricCloud » 07 Jun '12, 1pm
5 Key Video Marketing Findings From New comScore Report- [link] #onlinevideo
@McElwainCompany » 07 Jun '12, 1pm
5 Key Video Marketing Findings that will help your company to survive in a cross-media world - [link] via @sewatch
@per_p » 07 Jun '12, 1pm
5 Key Video Marketing Findings (comScore Report) #digimark [link]