06 Jun '12, 8pm

When Google Can't Control Marketing

Many people have thrown their arms up in desperation over Google's latest algorithm change. Clients and online marketing providers are trying to polish away any smears left by the latest Penguin update. For many clients, Google placement is a necessity to their everyday operations. Some clients feel they can't afford any interruptions in their business instigated by Google. But what if Google has nothing to do with interruptions in a searcher's services? What if the user's government steps in and establishes cyber-surfing roadblocks? Last week, Google began warning Chinese users about government restrictions. Particular words will trigger China's censorship. Google's Hong-Kong-based search site unveiled a way to tip users off on government-censored subjects. Google educates users on the notion that the search giant has no control regarding particular material which may be ...

Full article: http://www.searchengineguide.com/todd-bailey/when-google-...

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