02 Apr '15, 3pm

How to build a @GoogleAnalytics account with scalability and long-term growth in mind. #marketing

How to build a @GoogleAnalytics account with scalability and long-term growth in mind. #marketing

Though the Google Analytics Sign Up process is a quick and painless one, we do recommend that you take some time to evaluate the landscape of the properties you intend to track. Google Analytics Accounts break out into 3 levels: Account - The highest level of the hierarchy. In general, most organizations should have a single Account. A note to agencies: Each client should generally have their own Account, not a Property within your own. Property - A Property is the level at which tracking scope is set. The “UA-XXXXXXXX-X” in a tracking script refers to the GA Property to which data will be sent. View - The Reporting level. You can create many Views per Property which are customizable through the use of Filters, Dashboards, and Custom Reports. Keep in mind that the complexity of this landscape could vary from company to company. It is paramount to understand off-the-bat how...

Full article: http://www.seerinteractive.com/blog/own-it-how-to-create-...

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