How Unique Can an SEO Firm Really Be?

I was talking with an SEO prospect a few weeks ago and they asked me “What differentiates your SEO firm from everyone else?” In essence, they wanted to know what my unique selling proposition was so I gave them the usual run down I tell all my prospects; we’re a strictly white hat firm. Since we’re a smaller SEO company that means you get more personalized attention and your account manager isn’t going to change every 3 months. I also only like to take on clients that I truly believe we can help so as to not waste your money or our time. After the call though, it hit me, how many other small, white hat SEO firms could say the exact same thing? Was my unique selling proposition really that unique in the end? When it comes to the world of SEO, I like to think of it as an ice cream parlor. Which of the 36 flavors do you want? There are big firms, small firms, black hat, white...

Full article: http://www.searchenginejournal.com/how-unique-can-an-seo-...

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