31 Mar '15, 8pm

The Power of Persuasion: ABCs of Leveraging Personas for Search Success [#CZLNY]

The Power of Persuasion: ABCs of Leveraging Personas for Search Success [#CZLNY]

Jessica Lee is the founder of bizbuzzcontent, a boutique content services company that offers quality content creation services and content strategy consulting. Since 2005, Jessica has been in the business of content and communications, with the past seven years focused on the Web marketing space. Prior to launching bizbuzzcontent , Jessica was responsible for content strategy, development, and marketing for Bruce Clay Inc. - a global SEO firm, where she served small businesses and Fortune 500 clients. Jessica has a bachelor's in communications and public relations from San Diego State University. She contributed to the book Search Engine Optimization All-in-One for Dummies second edition, and her writing is featured in an active college textbook, Reading and Writing About Contemporary Issues .

Full article: http://searchenginewatch.com/sew/news/2402362/the-power-o...

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