31 Mar '15, 4pm

Use Lead Nurture to Fuel the Content Marketing Sales Funnel

The sales funnel (variously referred to as the consideration cycle, or buyer’s journey) is a familiar way of understanding how your customers may come to buy your product or service, from just beginning to learn about your brand’s offerings through making the purchase. It is possible to break the sales funnel down into several stages, depending on your business; At its simplest, however, the sales funnel can be described in the following steps: Awareness: leads are just learning about your product or service, or have identified a need that your business can address Consideration: leads are actively weighing how your product or service might fulfill their need, or if you are the best provider for that solution Conversion: leads are at the point of making a purchase How Lead Nurture Drives the Sales Funnel A smart content marketer understands the journey that their customers...

Full article: http://www.verticalmeasures.com/lead-nurture-2/use-lead-n...

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5 New Types of Content for the Future of Marketing

searchenginewatch.com 31 Mar '15, 11am

Every search marketer knows that a good SEO strategy rests on the strength of its content. In the past that has meant a co...

What's the Difference? Content Strategy vs. Content Marketing

What's the Difference? Content Strategy vs. Con...

searchenginejournal.com 03 Apr '15, 10pm

Content marketing, on the other hand, is typically a soft-sell sales approach to attract customers and retain them through...

Top 12 #ContentMarketing Metrics To Start Track...

techwyse.com 02 Apr '15, 1pm

Top 12 Content Marketing Metrics To Start Tracking Now Posted by Gary Dek in Content Marketing on April 2nd, 2015 Apr 02, ...

Great #sales, #prices & #domains are here! Chec...

dynadot.com 01 Apr '15, 11pm

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How Shopping Comparison Sites Use Tribal Content to Boost Brand Marketing

How Shopping Comparison Sites Use Tribal Conten...

cognitiveseo.com 02 Apr '15, 8am

Obviously we cannot define causation specifically, as we do not have a complete picture of all the variables at work here....

Follow these five steps to creating shareable #...

searchlaboratory.com 04 Apr '15, 2pm

In days past, a campaign that earned links was considered a success. Whilst links are still important today, shares are an...

This is great stuff! #ContentMarketing Guide. ☆ via Search Engine Journal

This is great stuff! #ContentMarketing Guide. ☆...

searchenginejournal.com 12 Apr '15, 12am

The term “content marketing” means different things to different people. To me, content marketing is defined as the strate...

How to Leverage Email Marketing for Your Online Shop by @tdevalk

How to Leverage Email Marketing for Your Online...

searchenginejournal.com 31 Mar '15, 3pm

It can be as simple as this. They reminded me I’ve left something in the shopping cart, and just to make it a bit less pus...

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namebio.com 04 Apr '15, 12pm

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YOUR CONTENT MARKETING SHOULDN’T BE ABOUT YOU

YOUR CONTENT MARKETING SHOULDN’T BE ABOUT YOU

brickmarketing.com 06 Apr '15, 8pm

You might be able to think of some topics quickly off the top of your head, but what happens after that? Then it’s time to...

Who created the world's first underwater wristwatch?

Who created the world's first underwater wristw...

christies.com 31 Mar '15, 9pm

Preview: Smithsonian’s 12th annual photo contest Read more at the Guardian Asia Week New York sees $360m in art sales Read...

Collaborative Marketing: How Link Building Fits Into the Digital Marketing Spectrum

Collaborative Marketing: How Link Building Fits...

semrush.com 03 Apr '15, 4pm

In fact, the relationship between PR and building links is not a one way street – it’s symbiotic. While PR efforts aid lin...

Top sale of the day goes to @namejet - papoose(.)com sold for 4700 USD.

Top sale of the day goes to @namejet - papoose(...

namebio.com 03 Apr '15, 12pm

papoose.com Sale History & Comparable Sales Featured Domains : BrewingGuide.com is at Flippa with no reserve. Cash in on t...

Top sale of the day goes to @flippa - movie(.)i...

namebio.com 05 Apr '15, 12pm

Cocktails.org is currently on sale at Flippa. Who doesn't love cocktails? Bid Now » SlanderLawyer.com - For Sale on Flippa...