31 Mar '15, 3pm

Drive more app installs with higher lifetime value

Drive more app installs with higher lifetime value

Our phones are filled with apps that have fast become lifestyle companions. We have apps for playing games, watching TV, working out, tracking our finances and more. Since the average smartphone user already has 36 apps on his or her phone, it’s more important than ever for developers to find effective ways to reach and keep users. That’s why Google is continuing to enhance our app promotion and re-engagement offerings to help developers reach the right users at the right time. Starting today, we’re expanding where you can promote your Android apps on the Google Display Network. You can now reach people not only when they’re using other apps, but also when they’re engaging with the 2M publisher websites across the Google Display Network (GDN). With the simple click of a button, we'll automatically extend your app install ads from the AdMob in-app network (which reaches 650...

Full article: http://adwords.blogspot.com/2015/03/drive-more-app-instal...

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