31 Mar '15, 2pm

Google Still Dominant, But Baidu Benefitting From Google Ban In China Says eMarketer

Google continues to dominate the global search market with 54.7 percent of search ad revenues worldwide in 2014. But mainland China’s ban on Google is giving Baidu, the search leader in that country, a huge advantage. Baidu will see its global share of search ad revenues increase from 6.4 percent in 2013 to 8.8 percent in 2015, according to new data from eMarketer . “Baidu is reaping the benefits of Google’s ban in China—and of course, a massive and growing internet user population,” says eMarketer in the report, which breaks out search ad revenues from the overall digital advertising market for the first time. The research firm notes that China will account for $14.90 billion, or 32.8 percent, of the global search spend in 2015. The U.S., by comparison, will account for $25.66 billion in ad spend this year. But, with rapid growth search growth of 32.8 percent this year — ...

Full article: http://searchengineland.com/google-still-dominant-but-bai...

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