05 Jun '12, 11am

3 Reasons Why the New Google Shopping is Bad for Ecommerce Merchants

Google has announced that they will transition Google Product Search away from being free for merchants to list their products into a commercial model built on the Product Listing Ads program. The new paid program will simply be called Google Shopping. What this means is that the free traffic merchants have been getting for nearly a decade through what was called Froogle/Google Base will no longer be free, and essentially turn into a paid comparison shopping engine. Google Product Search has ranked as the top comparison shopping engine because of its ability to send large quantities of high-converting traffic. The change of Google Shopping to a paid comparison shopping engine will definitely have major negative consequences to ecommerce merchants. One Big Change: New Shopping SERPs on the Way Google says they are already experimenting with new Shopping SERPs which include ...

Full article: http://searchenginewatch.com/article/2182079/3-Reasons-Wh...

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