30 Mar '15, 8pm

Moz Open Site Explorer Adds Spam Analysis For Risky Links

Moz Open Site Explorer Adds Spam Analysis For Risky Links

Low mozTrust to mozRank ratio: Sites with low mozTrust compared to mozRank are likely to be spam. Large site with few links: Large sites with many pages tend to also have many links and large sites without a corresponding large number of links are likely to be spam. Site link diversity is low: If a large percentage of links to a site are from a few domains it is likely to be spam. Ratio of followed to nofollowed subdomains/domains (two separate flags): Sites with a large number of followed links relative to nofollowed are likely to be spam. Small proportion of branded links (anchor text): Organically occurring links tend to contain a disproportionate amount of banded keywords. If a site does not have a lot of branded anchor text, it’s a signal the links are not organic. Thin content: If a site has a relatively small ratio of content to navigation chrome it’s likely to be s...

Full article: http://searchengineland.com/moz-open-site-explorer-adds-s...

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