30 Mar '15, 3pm

Why the New Kraft Heinz Company Needs to Raise its Game on YouTube

The merger reflects the pressures facing some of the biggest packaged food makers in the nation as consumers migrate toward options they consider less processed. So how are the two multi-nationals currently faring in terms of visibility on YouTube, the second largest search engine in the world? I took a look at close to 40 of the combined company's YouTube channels and was surprised to see an archipelago of small, isolated islands. Considering the high percentage of Millennials who eat up YouTube food videos, this represents both a strategic threat AND a strategic opportunity for the food giant.

Full article: http://www.reelseo.com/kraft-heinz-youtube/

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